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Bruster’s CEO Jim Sahene thinks his concept serves the best ice cream in America. He’s a bit biased, of course. But his opinion doesn’t come out of thin air. Sahene knows a good frozen treat when he sees one because he’s been in the segment for nearly four decades, serving as TCBY president for 14 years and as Bruster’s CEO for 22 and a half. The executive’s thoughts are also backed by 10 straight years of positive same-store sales growth and unprecedented AUVs. Last year, Bruster’s signed more than 40 new franchise agreements and eclipsed 200 units nationwide.