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Perkins Restaurant & Bakery is rebranding as Perkins American Food Co., where modern American hospitality is reimagined to both take you back and move you forward. The humble pancake house from 1958 in the heartland of the Midwest is now a leading family dining brand with nearly 300 locations across the United States and Canada. In addition to its new name, Perkins has a new logo, restaurant design and elevated services.