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Juice It Up!, a leading handcrafted smoothie, raw juice and açaí and superfruit bowl chain, has opened three new locations in the first half of the year, debuting in Long Beach, Bakersfield and Reedley, Calif., with another nine locations on track to open this year. With 30+ locations in the development pipeline, Juice It Up! is set to reach its 100-location milestone by the end of 2024, setting the brand on pace to surpass its 200-unit goal by 2028.