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Dive Brief:
My Place Hotels of America launched My Place 3.0, a new hotel prototype and a set of product enhancements, the South Dakota-based extended stay hotel brand announced Wednesday in a release obtained by Hotel Dive. 

In addition to the new four-story, 71-key prototype, available upgrades include a new exterior design and a new room type, the My Place Business Suite, designed to boost ADRs and upsell opportunities, according to CEO Ryan Rivett. 

My Place anticipates “several” installations of the new prototype in 2025. Rivett said the enhancements offer more flexibility amid the current cost environment, a move intended to “directly benefit franchisees.”