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The Container Store Group Inc., a retailer that’s been under pressure, is getting a multi-million dollar investment under a new partnership with online retailer Beyond to drive sales and connections with customers.

Beyond — owner of Bed Bath & Beyond, Overstock, Zulily, and other online retail brands — will invest $40 million in Coppell’s The Container Store through a preferred equity transaction, according to a statement released by both companies. It’s subject to terms and conditions, including an amendment or refinancing of The Container Store’s credit facilities in a way that’s commercially acceptable to Beyond.