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In the four years since Chuck E. Cheese’s parent company CEC Entertainment filed for bankruptcy, the brand has made good on its promise to deliver on its long-term strategic goals. The company has undergone a significant transformation, including remodeling its locations, launching branded partnerships, introducing virtual dining concepts, and rolling out an unlimited monthly membership program.

Alejandra Brady, head of public relations and crisis communications, says the brand deployed six key strategies to emerge from restructuring stronger than ever. These include rethinking promotions and pricing to drive traffic, launching nationwide loyalty programs, menu and technological innovations, international expansion, growing its licensing and entertainment presence, and expanding its Peter Piper Pizza franchise.