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El Pollo Loco has introduced a new restaurant prototype in advance of its 50th anniversary in 2025. The design, called Iconic, features modernized updates, including an updated color palette, footprint, and interior and furniture upgrades. It also includes more efficient equipment, such as energy-efficient hoods and HVAC systems.

The new design comes as El Pollo Loco plans to open its 500th location by the end of this year and as it targets new markets such as Boise, Idaho, El Paso, Texas, Kansas City, Mo., and Seattle-Tacoma. Driving that growth is the company’s new chief development officer Tim Welsh, who recently joined the company with more than 25 years of experience in restaurant and retail design. He previously served as senior vice president of design and construction for TriMark, an industry leader in foodservice design and commercial kitchen construction.