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Y'all Street is beefing up as Nasdaq is planning a regional headquarters in Dallas, the stock exchange operator announced Tuesday. The new HQ will serve the entire Southeast, The Wall Street Journal reported. It will be home to the operator's division that helps clients catch fraud and money laundering in addition to focusing on winning listings. 

Nasdaq launched a regional listings division in Irving, a city just northwest of Dallas, in September. The stock exchange operator has had a physical presence in the state since 2013 and already has 200 listed companies based in the state, according to the WSJ.